Content Production & Account Management

MARKETING IN THE NOW

We create content that works, driving tangible results for your business, across all major social platforms in 2020 and beyond.

Custom Social Media Marketing Solutions

Specialized Teams of Industry Experts

Capitalizing on Underpriced Attention

Content Production & Account Management

MARKETING IN THE NOW

We create content that works, driving tangible results for your business, across all major social platforms in 2020 and beyond.

Custom Social Media Marketing Solutions

Specialized Teams of Industry Experts

Capitalizing on Underpriced Attention

Custom Solutions

Whether you’re interested in a one-time-collaboration or looking for a long term partnership – we create specialty social media marketing solutions that work within your timeline and budget, mapping out campaigns based on your brand, target platform, and customer segment and optimizing them for your specific business goals.

Custom Solutions

Whether you’re interested in a one-time-collaboration or looking for a long term partnership – we create specialty social media marketing solutions that work within your timeline and budget, mapping out campaigns based on your brand, target platform, and customer segment and optimizing them for your specific business goals.

Rocksolid Foundation

For us, it all starts with strategy. With social media marketing still being  an extremely young space we were tired of generalized tactics with no consideration whatsoever for context and situation. As there was no existing system that suited our needs – we just developed our own. Together we first identify your three core pillars of strategy – your brand, target customer(s) and business goals. This way we create the foundation for all future decisionmaking. In strategic round number two, we dig deeper and decide, based on earlier findings, what the perfect platform for your purposes is, what customer segment we will target, what brand side we’ll extenuate on the chosen platform – and, in our result-driven fashion, define precise KPI’s to measure future performance. This information, as well as gathered intelligence from market analysis and competitive audits, is then synthesized in a holistic, dynamic guide – the Social Media Deck.

The Social Media Deck

The Social Media deck is a crucial component of a company’s social media marketing success. We translate our findings from both strategic sessions, as well as our in-depth market & competitive research into a holistic dynamic document that never leaves you clueless as to what to post, when to post, how to talk to fans & customers, how to make your content stand out – and that’s just scratching the surface. It’s an invaluable brand-asset that will serve you even after crossing the project finish line.

 

Comprehensive Styleguide

A comprehensive style guide is a key component to a consistent visual appearance across platforms. The styleguide includes brand guidelines, color schemes, typography, tone of voice & engagement style, and much more.

On-Brand Topics

The Social Media deck includes a list of on-brand topics, ways to come up with new content ideas and resources to find and curate content pieces – a surefire way to always keep the content pipeline full and your fans engaged.

Keywords & Hashtags

We create a custom keyword & hashtag list to make your content more discoverable across various platforms, boosting your visibility and awareness among your target group.

Technical Guidelines

Each content piece has to be produced in the context of its target platform – this doesn’t only hold true for the creative but also for its technical details. For that reason, we equip you with in-depth technical-content guidelines for video, imagery, audio and written content.

Competitor Interactions

Whether you want to handle competitor interactions professionally or fire back a la “Wendy’s” – we develop a protocol for handling competitors across various platforms that fits your brand.

Follower Interactions

How should you talk to your customers, fans, and followers? No easy answers here. The chosen communication style differs based on platform and yet has to always stay on-brand. We identify this delicate balance and translate our findings into actionable recommendations on how to talk to your customers, and equally as important – suggestions on how to handle hostile “troll” interactions.

When & Where To Post

Through the application of our proprietary analytics stack, we identify the ideal times/days to put out specific pieces of content for each of your target platforms.

Platform Strategies

Each platform requires an individual strategic approach – a holistic attitude that carries across all actions on the platform. We show you how to approach each platform in the right manner that it is in tune with your business goals.

Up-To-Date Tactics

In addition to the strategic approach on each platform, we supply you with actionable tactics that are updated on a regular basis to ensure top performance on each outlet.

Content Mix

Tweeting ten times per hour might be an excellent strategy on Twitter – but one that doesn’t translate to Instagram or Facebook. Different things work on different platforms and we supply you with up to date information on what type of content to post on what platform for peak reach and engagement rates.

Content Library

Failing to prepare is preparing to fail – things will go wrong and for those situations, you’ll need a quality repository of content, ready to be posted. The solution – a content library. We set up & manage your content library, making sure that it’s full of fresh content at all times. 

Content Calendar

Just as the content library, the content calendar is a crucial tool for a professional approach to social media marketing. We set up, maintain and populate your new company-owned content calendar, with automation capabilities, weekly – ensuring a consistent content output.

The Social Media Deck capabilities go way beyond content production and account management – it’s also key to paid media on social, influencer marketing and community management

Hyper Efficient Content Production

Producing content in 2020 is a delicate undertaking – a challenging feat of balancing quality and quantity. On one side the content has to be outstanding and remarkable, on the other side you need to have a certain daily output to cut through the growing social media noise. By applying our system we became hyper-efficient at producing and putting out content, on your behalf, while keeping the pipeline full. By developing a close relationship and workflow with either your in-house creatives or an assembled specialty team of industry experts, and ironing out project management inefficiencies, we create content that builds awareness and brings you closer to your goals.

Daily Adaptations

Few industries change as rapidly as the world of social media. We keep our finger on the pulse and follow the almost daily announcements on new features and algorithmic changes across all major platforms, and where needed take immediate action where action is due. 

 

Wide Repertoire

We don’t believe in a one size fits all solution and develop a custom approach, that fits your budget and suits your goals, to your social media marketing efforts. Whether you want to focus on one platform solely, create macro-pillar-content and repurpose it on other outlets, rely heavily on curation, or any of the countless approaches to social media marketing – we find the right solution for you. 

Hands Off

Do what you do best – running and growing your business, and let us handle the rest. All content production & account management actions, after the initial strategic phase, require a minimal amount of input from our clients. But no worries, we’ll take care of your peace of mind and won’t let you wander around in the dark – we keep you updated with custom data-driven reports on a schedule that you feel comfortable with.

Daily Adaptations

Few industries change as rapidly as the world of social media. We keep our finger on the pulse and follow the almost daily announcements on new features and algorithmic changes across all major platforms, and where needed take immediate action where action is due. 

 

Wide Repertoire

We don’t believe in a one size fits all solution and develop a custom approach, that fits your budget and suits your goals, to your social media marketing efforts. Whether you want to focus on one platform solely, create macro-pillar-content and repurpose it on other outlets, rely heavily on curation, or any of the countless approaches to social media marketing – we find the right solution for you. 

Hands Off

Do what you do best – running and growing your business, and let us handle the rest. All content production & account management actions, after the initial strategic phase, require a minimal amount of input from our clients. But no worries, we’ll take care of your peace of mind and won’t let you wander around in the dark – we keep you updated with custom data-driven reports on a schedule that you feel comfortable with.

Our Social Media Suite

Content Production & Account Management are part of our specialty Social Media Suite – which also includes complimentary services like Influencer Marketing, Paid Media and Community Management, which, based on your needs can be easily integrated with your custom social media marketing efforts – providing you with a full-service specialty social media marketing solution.

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